Last month I was interviewed by Tap for Tap, a tap exchange that allows app developers to generate taps for one another via mobile advertising. In the interview, Co-Founder Eric Dyck and I discussed a variety of marketing topics ranging from landing pages to Kickstarter campaigns to call-to-action button testing and beyond. Tap for Tap recently posted the video interview, which I embedded below for your viewing pleasure.
As a follow-up to the interview, Tap for Tap hosted a live Twitter chat. Many thanks to Tap for Tap and everyone else who participated in the discussion. It was a lot of fun! For those of you who weren’t able to attend, the marketing topics discussed and other notes are available here.