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5 Free Internet Marketing Tools ALL Indie Devs Should Use [UPDATED]
Free Internet marketing tools are in no short supply. The challenge is finding a good one. Sadly, most free Internet marketing tools aren’t even worth their nonexistent price tag. Either they’re junk, or they’re amazing…after you upgrade to a paid subscription. But fear not fellow cheapskates. Here are five free Internet marketing tools that are just as great as they are free.
5 Free Internet Marketing Tools
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HubSpot’s Marketing Grader
This handy little Web and mobile app from the folks at HubSpot is downright amazing. Without taking a cent, Marketing Grader analyzes your site, social media presence and overall online influence. After you’ve been analyzed, you get a grade and a list of actionable items to improve your score.
- HubSpot’s Blog Topic Generator
If you find yourself struggling to think of blog topics, struggle no more! Our friends at HubSpot have come to the rescue…for free…again. Simply visit the Generator online, type three nouns into the noun fields and click “Give Me Blog Topics!” Not only will the Generator spit back topics, it will format those topics in handy optimized titles.
- WordPress SEO by Yoast
For those of you using WordPress blogs to drive traffic to your game’s site, SEO by Yoast is a must have. This nifty little plugin blends art and science to optimize your posts as you write. Start by selecting your focus keyword, then simply follow the plugin’s suggestions for things like keyword density, readability and more to craft a post with serious first-page search results potential.
- Google Analytics
Now a days everyone seems to have an analytics tool. But just like the Die Hard franchise, I argue the original is the best. Google Analytics has everything you need in an analytics tool, plus some. For $0 you get traffic analysis; campaign tracking; click tracking; syncing with Web Master Tools, AdWords, etc.; and more.
- HootSuite
Ever wake up promising yourself you’re going to tweet, post and more only to wind up in bed that night saying tomorrow will be different? Now there’s no excuse. With HootSuite, you can schedule social media activity ahead of time so your followers never feel neglected. With the free version of HootSuite, schedule activity on up to five networks.
20 Comments
Joanna
about 12 years agoFantastic as ever Emmy, thank you very much. I've just had a go at some of these tools and found them to be quite good. I was already a big fan of Hootsuite as I use that for a couple of my clients, glad you added it to your list.
Emmy
about 12 years agoThanks Joanna! Glad you found it useful. HootSuite is great. It'd be even better if it added G+ profiles in addition to pages... That's the only big downfall I see to it right now.
Logan Merrick
about 12 years agoEmmy, Great post! Some really useful tools there. I tend to go free flow on the writing and am now considering using a tool like InBound writer. And I too am a big fan of Klout. When I wake up in the morning and see my Klout score has gone up..I know it's gonna be a good day ;) Cheers, Logan
Emmy
about 12 years agoHa! That's when you know you're obsessed with marketing :) Thanks for the comment Logan!
Dan (Vintage Games)
about 11 years agoIncredibly helpful stuff Em - doing early-company-lifespan audience generation as we speak and I can use every tip I can get. Consider thyself bookmarked madam.
Emmy
about 11 years agoHi Dan! Thanks for the comment. Glad you're finding this stuff useful. I'm also glad that you are doing "early-company-lifespan audience generation." It is DEFINITELY going to (1) help you and (2) put you ahead of the competition that is not doing it. Good luck and keep me posted. Emmy
Cecilia
about 11 years agoWonderful list, great help for my site and for my clients as well! Thanks Cecilia
Emmy
about 11 years agoGreat to hear. Thanks for the comment.
Threef
about 11 years agoThis month I've seen few people using www.sumall.com. I tried it and i like it.
Emmy
about 11 years agoHi there! I haven't used SumAll, but the reviews have been great. I will certainly try it out. Thanks for sharing.
Harry Tran
about 11 years agoGreat article I've known odd hootsuite but not the others.
Arya
about 11 years agothis list is really helpful, I wonder why I didn't know about them (other than hootsuite and klout) before, thanks for sharing
Macy Jones
about 10 years agoThanks for sharing ...... you are right these are imp tools for internet marketing
Pavel
about 10 years agoEmmy, thank you for this topic! HubSpot looks to be hard to follow for WordPress users. For my site it generates that I have no "Lead Generation", which sounds strange. In the suggestions it advice to create landing page, but I can't get what does it mean for the blog? Can you advice anything? Thank you in advance and thank you for create articles! BR, Pavel.
Emmy
about 10 years agoHi Pavel, the best advice I have is an optimized landing page template I created for indie developers. Check it out.
Pascal
about 9 years agoHi, another great way to have your games promoted is by submit it to (free) game websites, like Kongregate or Miniclip.
Cedric Markwatson
about 9 years agoEmmy Awesome post! All tools are really helpful for all of us. Right now I am using yoast plugin and Google Analytics, which are simple and useful tool for me.
Elaine Gerstley
about 9 years agoGreat tools list I found here. Emmy I really happy to read this post. Cheers
Cedric Markwatson
about 9 years agoAs an internet marketing executive, these all tools are very useful, that doesn't only make my task simple, but also help for growing my business. Emmy, your way of writing style is very impressive. Thanks for collecting all these tools for us.
Kate Ayana
about 9 years agoI love all these tools. Thanks for it Emma.