In the past year, I’ve amassed an audience of over 2,000 real Twitter followers. (I emphasize “real” because many marketers pay for their followers–a practice I don’t condone.) Growing your Twitter audience to this size is not easy. It requires strategy, execution and serious dedication. While Twitter content strategies vary per person, a proven Tweet schedule can be used by all. This is why I thought it would be helpful to share my Tweet schedule and help you grow your audience of real Twitter followers.
Tweet Schedule for Getting Real Twitter Followers
During the week, I Tweet six times a day. This may seem excessive, however, it’s important to stay top-of-mind when the average lifespan of a Tweet is so short. In addition, Tweeting often ensures all my followers receive relevant content before they go to sleep in their respective time zones.
Time Monday Tuesday Wednesday Thursday Friday 08:30 Relevant News Relevant News IGG Blog Post Relevant News Relevant News 10:00 Relevant News Relevant News Relevant News IGG Blog Post #FFs 12:00 Relevant News Relevant News Relevant News Relevant News IGG Blog Post 14:00 Relevant News IGG Blog Post Relevant News Relevant News Relevant News 16:00 IGG Blog Post Relevant News Relevant News Relevant News Relevant News 19:45 Conversation Starter Conversation Starter Conversation Starter Conversation Starter Conversation Starter
- Relevant News: a Tweet linking to an article my following would find interesting or helpful.
- IGG Blog Post: a Tweet linking to an Indie Game Girl blog. Every Tuesday I post a new blog and debut it on Twitter. Throughout the week, I re-Tweet at different times so no followers miss out.
- Conversation Starter: a Tweet where I raise a question or express an opinion. This Tweet’s intention is to start conversation.
- #FFs: Tweets that thank individual followers or those I follow. (#FF stands for “Follow Friday” where I recommend individuals/companies to follow.)
Follow and Unfollow Schedule
At least once per week, I grow my real Twitter followers by following others who fit my target (indies, press, etc.). Typically, I find 30 individuals or companies to follow. Following is not only a way to grow your real Twitter followers, but to discover great people and resources.
In addition to following, it’s important to unfollow. At the beginning of every month, I comb through my list of those I’m following and purge based on activity. I.e., if someone hasn’t Tweeted in a week, I will unfollow him or her.
Monday Tuesday Wednesday Thursday Friday Week 1 Unfollow Follow Week 2 Follow Week 3 Follow Week 4 Follow