If you’re an IGG fan, you understand the importance of blogging in indie game marketing and have included it in your own promotional calendar. But have you answered the question: “how much time does blogging take?” If not, you risk underestimating what you need to devote to this channel–a mistake that could (1) blow your launch date or (2) result in a not-so-active blog.

While blogging may seem easy enough, keeping an active blog is a serious time commitment–one you must fully understand to plan an accurate marketing calendar. To help you in this planning, I have provided what I spend blogging for Indie Game Girl below. My hope is that you can use this as a guide to more accurately budget your blogging time and achieve greater marketing success.

As a developer, marketing may not be your strength. However, it’s a critical component of your success. That’s why blogs like mine exist–to help you become a strong marketer or encourage you to find a strong marketing consultant. Unfortunately, many who claim they can market your game may not know any more about marketing than you do. And if you sign with one of these phonies, you’ll end up with nothing more than a thinner wallet.