As a developer, marketing may not be your strength. However, it’s a critical component of your success. That’s why blogs like mine exist–to help you become a strong marketer or encourage you to find a strong marketing consultant. Unfortunately, many who claim they can market your game may not know any more about marketing than you do. And if you sign with one of these phonies, you’ll end up with nothing more than a thinner wallet.
Before you reach out to a potential marketing consultant, do some vetting by answering these questions. You’ll be amazed what a website can say about a consultant’s capabilities.
2 Questions to Vet Any Marketing Consultant
Does the consultant have a well-maintained blog?
A blog is an excellent way to gauge a marketing consultant’s work ethic and marketing skills. Let me explain:
Well-maintained blogs are huge time investments. They require weekly posts, constant topic generation, subject matter knowledge and more. Because of this, any consultant who operates a well-maintained blog is driven, passionate and dependable. All desirable qualities in a consultant.
Beyond work ethic, blogs demonstrate marketing skills as they are essential for getting ranked in search results. Adept consultants understand this and how to take advantage of it by writing and promoting quality, yet keyword-optimized, articles.
Any marketing consultant who maintains a sub-par blog, or none at all, in the face of competition, is someone to be leery of.
Does the consultant’s site have good PageRank?
PageRank is Google’s way of determining a site’s position in search results. It does this by measuring the number of links leading to that site. I.e., if your site is linked to more than another, you must have better content. This makes PageRank a perfect barometer for a consultant’s abilities. Think about it. Marketing for indie games is about creating relevant and viral content. If a consultant can’t do this for him/herself, would you trust him/her to manage your account?
Click here to determine a site’s PageRank. Approach anything under 2 with cation. Discount sites that appear as “N/A” or 0.