Have you been scouring the Web for a great press release example to inspire your own indie game’s press release? Search no more! Get your creative juices flowing by reading my favorite indie game press release: Dejobaan Games’ press release for its title “AaaaaAAaaaAAAaaAAAAaAAAAA!!! — A Reckless Disregard for Gravity.” After you’re done taking in the awesomeness, continue onto my analysis of what makes this an excellent press release example.
Press Release Example
What makes this a great press release example?
- Gets to the Point in First Sentence
Most of your press release’s readers will only read your first sentence, which means you need to get to the point. Many well-crafted game press releases use the first sentence to communicate their selling point, which is fine. Dejobaan takes a different approach (which is also fine): the studio uses 18 words to literally announce they are publishing “a game” so it can get into the game’s description.
- Captivates ENTIRELY
This press release is E-N-G-A-G-I-N-G! Every time I read it, I feel like I’m opening the Hunger Games for the first time: I can’t stop reading. (Don’t judge–you loved that book too!) The game’s description is so vivid and unique that I feel compelled to not only read to the end, but learn/see more.
- Directs Where to Learn More
Just as I finish reading the game’s description, Dejobaan gives me what I want: where to learn more. Instead of searching the Web on my own (which most will NEVER do), I can easily click or copy and paste the link.
- Omits the Egotism
One of the biggest buzz kills for a writer is reading about a killer game only to have to drudge through paragraphs about the game’s creator. Unless your studio’s story is your pitch, don’t talk about yourself so much. Dejobaan gives a brief three-sentence summary with a “learn more” link.
- Provides Contact Info
It amazes me how many studios forget to put their contact info at the bottom of their releases. If you produce a sweet press release, make sure to let writers know how to reach you.