Kickstarter Campaign Timelines and Why They’re Important

Kickstarter Campaign Timelines and Why They’re Important

Thinking about launching a Kickstarter campaign? Awesome! Kickstarter is a great place to get funding for your game’s development. But to reach your funding goals, you’ll need strong marketing. And to ensure strong marketing, you’ll need a strategy that includes a list of marketing materials and where and when to use them. Essentially, a timeline.

Kickstarter campaign timeline

Over the next three weeks, I’m posting a blog series dedicated to this topic. This post covers the four marketing phases of a well planned Kickstarter campaign timeline at a high level. The following posts examine each phase in depth, providing details on specific maketing materials needed and how to use them.

4 Marketing Phases of a Successful Kickstarter Campaign Timeline

Phase 1: Build

The build phase of your Kickstarter campaign begins well before your actual Kickstarter launch. This phase should start at least three months beforehand. Your objective in the Build Phase is to promote your game and company, but more importantly, “build” an engaged fanbase that can help spread the word when you’re ready to launch your Kickstarter.

Phase 2: Tease

Three to four weeks before your launch, you can start the Tease Phase of your campaign. In this phase, you’ll announce that you’re going to launch a Kickstarter campaign and when. It’s important to not only announce this to your fanbase, but also the media and other key influencers. It can take a long time for editors, writers, bloggers, etc., to actually publish a story, so it’s important to reach out to them well in advance.

Phase 3: Launch

The Launch Phase starts as soon as your page goes live on Kickstarter and should last only 30 days (campaigns lasting 30 days have a 35% chance of success, which is higher than those lasting 60 days). At this point, your primary marketing objective must be to drive traffic to your Kickstarter page. Keep this objective in mind as you post to your social media channels, blog and forums, as well as send email and more.

Phase 4: Update

The people who give you money through Kickstarter are your lifeblood. It is important that you communicate your appreciation and keep them excited throughout development. Make sure that you reward contributors appropriately and provide them with constant progress updates. The more effort and creativity you put into these rewards and updates, the more engaged your contributors will be.

Continue reading to learn more about Phase 1: Build of your Kickstarter campaign.


subscribe to Indie Game Girl

Emmy

Emmy Jonassen is a marketing pro who helps indie developers build adoring fanbases. Marketing people who love buzz words call this "lead generation."

7 Comments

Liz

about 11 years ago

I can't say enough about this. And it's free. You're a great resource.

Reply

Emmy

about 11 years ago

Thanks Liz! Appreciate it.

Reply

Katy Twist-Harty

about 11 years ago

As a small women owned "mommy" business, This is short, sweet and to the point. We look forward to reading the series and getting our kickstarter campaign going. We will be sure to give you credit as a resource in our planning and I will update you when we launch!

Reply

Emmy

about 11 years ago

Great! Glad you enjoyed the post. I'm looking forward to getting updates :)

Reply

Sarina

about 10 years ago

What software was used to make this timeline? I find it to be very appealing plus I have a school project where we are to create a timeline and this by far has been the most nicest timeline's I have came across. :)

Reply

Emmy

about 10 years ago

Hi Sarina. Glad you liked the timeline. I created this from scratch using Adobe Illustrator and Photoshop.

Reply

Sarina

about 10 years ago

Thank you so much! :)

Reply

Leave a Comment

Please be polite. We appreciate that.
Your email address will not be published and required fields are marked