indie game marketing Posts

Website Traffic – Phase 1 of Your Kickstarter Campaign Timeline

Website Traffic – Phase 1 of Your Kickstarter Campaign Timeline

October 19, 2012 1 Comment

So you’ve decided to launch a Kickstarter campaign and fund your game’s development. Awesome! Now, stop right there. Before you continue down the crowdsourcing path, consider your website traffic plans. Why worry about website traffic you ask? Well, without it you won’t be able to build a fanbase for your Kickstarter launch. And, without an existing fanbase, you’re going to have a hell of a time successfully meeting your funding goals. Don’t worry though, here are five easy ways to use website traffic to build a fanbase for your Kickstarter launch.

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Kickstarter Campaign Timelines and Why They’re Important

Kickstarter Campaign Timelines and Why They’re Important

October 16, 2012 7 Comments

Thinking about launching a Kickstarter campaign? Awesome! Kickstarter is a great place to get funding for your game’s development. But to reach your funding goals, you’ll need strong marketing. And to ensure strong marketing, you’ll need a strategy that includes a list of marketing materials and where and when to use them. Essentially, a timeline.

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Landing Page Templates Perfect for Indie Games

Landing Page Templates Perfect for Indie Games

October 12, 2012 8 Comments

The era of spending hours coding a custom landing page for your game is over. Now-a-days you can find thousands of landing page templates that take less than five minutes to set up and $10 to buy. And with your newly acquired knowledge on what to look for in terms of landing page design (ahem, ahem…please read my last post), choosing the right one should be a cinch. But, to make your job a little easier, I went ahead and listed my 10 favorite landing page templates below.

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Twitter Cover Photos and Why Indie Game Developers Should Use Them

Twitter Cover Photos and Why Indie Game Developers Should Use Them

October 04, 2012 1 Comment

In its quest to become a more visual social platform, Twitter has enabled the Cover Photo. This new feature enables users to dress up their profiles by adding a large image to the top. (Think of Cover Photos as Twitter’s version of Facebook Timeline Photos.) When the Twitter Cover Photo debuted, my stomach churned. “Here comes another non-standard image size marketing people have to worry about,” I thought to myself. But after seeing it in action, I quickly learned its benefits, especially for indie game developers. Here are three reasons why every indie studio should use a Twitter Cover Photo on its company profile.

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5 Inbound Marketing Lessons Renaissance Fairs Teach Us

5 Inbound Marketing Lessons Renaissance Fairs Teach Us

October 01, 2012 2 Comments

Last weekend I attended King Richard’s Faire, a renaissance fair in Carver, Mass. (I’m dorky and I’m OK with it). My family attended the fair with me. (My family is dorky, and I’m OK with that too). Like most King Richard Faire fans, we go every year and look forward to it each time. This year I realized why: renaissance fairs are inbound marketing geniuses. Between the yards of beer, jousting and bad English accents, I saw five inbound marketing practices renaissance fairs execute brilliantly to keep fans coming back year after year.

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How to Get Traffic to Your Blog via SEO

How to Get Traffic to Your Blog via SEO

September 25, 2012 3 Comments

Anyone who tells you that blogging is about writing as much content as possible and hoping something sticks, is a loser who doesn’t know how to get traffic to your blog. Blogging is a science, a science of SEO. There is a blogging formula that produces results when followed and the sound of crickets when not. We’ll review in detail below, but the formula goes something like this:

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How to Make a Facebook Game Successful

How to Make a Facebook Game Successful

September 21, 2012 1 Comment

Three years ago, I presented on how to make a Facebook Game successful. The presentation, “Cracking the Facebook Code,” examines the important role marketing plays in successful Facebook games and teaches how to use it to generate tangible results. “Cracking the Facebook Code” was intended for the 2009 Game Developer’s Conference; the statistics may be dated, however, the message is current.

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How to Pick the Perfect Indie Game Blog Theme

How to Pick the Perfect Indie Game Blog Theme

September 18, 2012 1 Comment

When man created blog themes, he did not create them equally. There are good blog themes, bad themes and thousands of themes for every shade of gray in between. Sorting through this chaos without knowing what to look for is daunting and usually results in poor decisions. This post will help you save time, money and the frustration that comes with choosing a crappy theme for your indie game blog.

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Building Adoring Fanbases with Marketing

Building Adoring Fanbases with Marketing

September 12, 2012 No Comments

Hello world and welcome to Indie Game Girl! I’m thrilled that you stopped by.

What is Indie Game Girl?

Indie Game Girl is a free resource that helps indie developers market games with step-by-step instruction. Here developers can expect to find clear and budget friendly tips, tricks and tutorials on all marketing topics, including: SEO, blogging, social media, lead generation, email marketing, lead nurturing, PR, the occasional marketing rant from me and so much more.

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Why Inbound Marketing is an Indie’s BFF

Why Inbound Marketing is an Indie’s BFF

September 11, 2012 No Comments

Last week I attended HubSpot’s Inbound 2012, a trade show devoted to inbound marketing. The tradeshow totally rocked, not just because I got to see Cyndi Lauper sporting dreadlocks and signing the blues (she headlined the event), but because the show reinforced why inbound marketing is the most effective weapon in the indie game developer’s marketing arsenal.

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