It’s no secret that marketing is a big part of becoming an indie success. It’s also no secret that the earlier you start, the better your chances at success become. But, what happens if you don’t have anything more than a rough game concept and a couple of sketches to speak to? Should you start your game promotion? ABSO-fing-LUTELY! You just need to promote in a round-about way…by promoting yourself first.
In last week’s buyer personas post, I briefly touched on why conducting a buyer persona interview is important. Many of you showed interest in this topic, specifically what questions to ask in your buyer persona interview. Below I have shared what I have found to be the best questions to ask in a buyer persona interview to help build a highly targeted indie game. Hope these questions give you some ideas on guidance on how to design your own set of buyer persona interview questions.